Media @ dstore

Survey shows Australian grannies can surf

Australia’s most comprehensive online shopping survey to date has revealed that grannies have joined the country’s growing online shopping culture in the search for convenience.

More than 8000 online shoppers, aged between 14 and 85, took part in the recent survey conducted by dstore—Australia’s largest online department store.

dstore CEO, Andrew Cooper, said the convenience of being able to shop anywhere at anytime was the biggest motivating factor for more than 40% of respondents and saving money on petrol was also high on the priority list.

The surveyed shoppers gave value to being able to see the total price of items straight away and compare goods efficiently, without battling with crowds.

“Some people assume the majority of online shoppers need to be savvy with technology but this is simply not the case. dstore provides a hassle-free alternative to physical department stores and is used by a wide variety of people throughout Australia, including 85-year-old grannies,” said Mr Cooper.

“Online shopping is also a great option for anyone who can’t drive, disabled persons and people who live rural areas. And because we provide Australia-wide delivery, dstore is a convenient option for anyone, anywhere, anytime.”

Beverly Tickner, a busy mum and regular dstore shopper, said online shopping allowed her to spend more time on the important things in life.

“Shopping has always been a hassle, so now I love to quickly jump online, find what I’m looking for and make my purchases. dstore is a favourite of mine because it is simple to navigate, has a great range of products at competitive prices and gives quick delivery.”

Save time and get dad something special this father’s day at dstore.com.au. Log on today and choose from a huge range of quality products from leading brands with next-day dispatch on over 98% of in-stock products.

dstore.com.au leads the way in online consumer insight

Australia’s most comprehensive online shopping survey to date has revealed that the country’s online shopping culture is growing despite tough economic conditions, as the desire for convenience increases.

More than 8000 online shoppers, aged between 14 and 85, took part in the recent survey conducted by dstore—Australia’s largest online department store.

dstore CEO, Andrew Cooper, is very excited about this large scale market research because he believes that having up-to-the-minute customer insight is invaluable to his organisation.

“Understanding the needs of our customers is a top priority because it allows us to maintain our status as a market leader in online shopping. Until now we have been reliant on smaller scale, inferior research involving much smaller sample groups, so it is very exciting to have comprehensive, relevant data,” said Mr Cooper.

Results showed the convenience of being able to shop anywhere at anytime was the biggest motivating factor for more than 40% of respondents and saving money on petrol was also high on the priority list.

The surveyed shoppers gave value to being able to see the total price of items straight away and compare goods efficiently, without battling with crowds.

“Some people assume the majority of online shoppers need to be savvy with technology but this is simply not the case. dstore provides a hassle-free alternative to physical department stores and is used by a wide variety of people of all ages throughout Australia,” said Mr Cooper.

“Online shopping is also a great option for anyone who can’t drive, disabled persons and people who live rural areas. And because we provide Australia-wide delivery, dstore has positioned itself as a convenient option for anyone, anywhere, anytime.”

Last but certainly not least, feedback showed that online shoppers placed extremely high importance on saving time to spend it doing the more important things in life.

Established in 1999, dstore is a privately-owned Australian company and a market leader in the online retail industry. It offers a huge range of quality products from leading brands and delivers Australia-wide with next-day dispatch on over 98% of in-stock products.

Building a Brand One Brick at a Time

A retail brand that has been around for over a decade is one that is always hard to bring upon change, but dstore.com.au is changing the face of the Australian retail industry, one brick at a time.

With an online presence that has spanned the dot.com boom, dstore has survived an economic crisis, September 11 and not to mention rising fuel prices.

The key to dstore’s success is the team behind the brand. Andrew Cooper, dstore’s CEO comes from an ecommerce background and he can knows just how important it is to attract the right consumers.

dStore recently conducted the country’s largest online shopping survey to date and the findings were quite interesting… 40% of consumers said they “preferred convenience over price point”.

Convenience being, not having to leave the home to purchase goods and to literally be able to shop, anywhere and anytime, without having to worry about crowds, traffic or parking.

Andrew Cooper, dstore’s CEO said the reason he has decided to open dStore branded physical outlets is so that consumers have the convenience of shopping online or shopping at a physical department store.

“Despite online shopping being the most convenient way to shop in the 21st century, it’s important for retailers to know that in order to survive they need to offer consumers the ultimate shopping experience. It’s a competitive world out there and we see having an online presence and a physical presence a niche in the retail marketplace of Australia.”

With plans to open dStore branded stores around Brisbane over the next two years and with other capital cities soon to follow, it’s only a matter of time before dStore becomes a household name.

“Whether you want to purchase flowers or hardware you will have the choice of whether you shop online or at a physical store. The stores will also give you the option of shopping online if you would like your goods delivered to your doorstep,” Mr Cooper said.

Personalised service and high quality goods will still be imperative to our business model.

“There are plenty of online shopping websites around, but what sets dstore apart is the quality of goods and the service that we provide. We provide consumers with product warranties which is not something you’ll find on competitor sites” he expressed.

Celebrating a Decade of Success

Happy 10th B’day dstore! Over the past 10 years online shopping has become a favoured way to shop and its popularity with consumers is continually on the rise. For the next 10 days dstore and its valued online shoppers are celebrating a decade of success with discounts on a range of products.

Andrew Cooper, dstore’s CEO took over the company in September 2001 and ten years on its continuing to grow from strength to strength with a national award under its belt. In March this year dstore was the recipient of the prestigious Netguide Best Online Shopping Award and has gained popularity with Twitter followers around the globe.

Based in the heart of Brisbane, dstore has exciting plans for the future and by this time next year, dstore branded bricks and mortar retail stores are set to be in the pipeline.

dstore’s CEO said he is proud to be celebrating the online shopping giant’s 10 year birthday. “dstore has certainly came a long way since it launched in 1999. The original business model was quite different, and after taking over the company we introduced new software and lowered overheads which proved to be extremely successful.

dstore currently offers consumers over 8,000 high quality products across a variety of categories from gadgets to DVDS and beauty, there’s something for everyone. Offering online shoppers convenience and affordability, dstore has every reason to celebrate.

Speaking of birthdays – dstore gives back to its customers by sending them a personalised birthday card which is something you don’t find with other online sites.

Sarah Walker, a regular dstore shopper and Brisbane city resident said she has been shopping online with dstore for the past 6 years. “dstore is absolutely fantastic. If I have to buy a last minute gift or if I’m looking at the latest toys for the kids, the dstore range is second to none. Most importantly you still receive personalised and efficient service.”

So what are you waiting for? Get your birthday suit on and celebrate the 10 year birthday of the country’s most popular and respected online shopping mall.

MEDIA ENQUIRIES

To arrange an interview and photo opportunity with dstore’s CEO, Andrew Cooper regarding dstore’s 10 year birthday, please contact Rachael Williams, dstore’s Publicist on 0410 296 960 or email news@dstore.com. Further release information and high resolution images are available on the media section of the website www.dstore.com.au