8 Best Retail Comebacks

BRW, 26th August 2004by BRW

Chief executive: Andrew Cooper

Problem: Company was a financial basket case, but had a well-known brand and a good customer database. Severe order fulfilment problems.

Solution: Outsource fulfilment of orders to third parties. Implement software solutions to reduce staff expenses. Provide a product offering relevant to on-line shoppers. Read more of this post

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