dstore.com.au leads the way in online consumer insight

Australia’s most comprehensive online shopping survey to date has revealed that the country’s online shopping culture is growing despite tough economic conditions, as the desire for convenience increases.

More than 8000 online shoppers, aged between 14 and 85, took part in the recent survey conducted by dstore—Australia’s largest online department store.

dstore CEO, Andrew Cooper, is very excited about this large scale market research because he believes that having up-to-the-minute customer insight is invaluable to his organisation.

“Understanding the needs of our customers is a top priority because it allows us to maintain our status as a market leader in online shopping. Until now we have been reliant on smaller scale, inferior research involving much smaller sample groups, so it is very exciting to have comprehensive, relevant data,” said Mr Cooper.

Results showed the convenience of being able to shop anywhere at anytime was the biggest motivating factor for more than 40% of respondents and saving money on petrol was also high on the priority list.

The surveyed shoppers gave value to being able to see the total price of items straight away and compare goods efficiently, without battling with crowds.

“Some people assume the majority of online shoppers need to be savvy with technology but this is simply not the case. dstore provides a hassle-free alternative to physical department stores and is used by a wide variety of people of all ages throughout Australia,” said Mr Cooper.

“Online shopping is also a great option for anyone who can’t drive, disabled persons and people who live rural areas. And because we provide Australia-wide delivery, dstore has positioned itself as a convenient option for anyone, anywhere, anytime.”

Last but certainly not least, feedback showed that online shoppers placed extremely high importance on saving time to spend it doing the more important things in life.

Established in 1999, dstore is a privately-owned Australian company and a market leader in the online retail industry. It offers a huge range of quality products from leading brands and delivers Australia-wide with next-day dispatch on over 98% of in-stock products.