September 28, 2009
Australia’s most comprehensive online shopping survey to date has revealed that grannies have joined the country’s growing online shopping culture in the search for convenience.
More than 8000 online shoppers, aged between 14 and 85, took part in the recent survey conducted by dstore—Australia’s largest online department store.
dstore CEO, Andrew Cooper, said the convenience of being able to shop anywhere at anytime was the biggest motivating factor for more than 40% of respondents and saving money on petrol was also high on the priority list.
The surveyed shoppers gave value to being able to see the total price of items straight away and compare goods efficiently, without battling with crowds.
“Some people assume the majority of online shoppers need to be savvy with technology but this is simply not the case. dstore provides a hassle-free alternative to physical department stores and is used by a wide variety of people throughout Australia, including 85-year-old grannies,” said Mr Cooper.
“Online shopping is also a great option for anyone who can’t drive, disabled persons and people who live rural areas. And because we provide Australia-wide delivery, dstore is a convenient option for anyone, anywhere, anytime.”
Beverly Tickner, a busy mum and regular dstore shopper, said online shopping allowed her to spend more time on the important things in life.
“Shopping has always been a hassle, so now I love to quickly jump online, find what I’m looking for and make my purchases. dstore is a favourite of mine because it is simple to navigate, has a great range of products at competitive prices and gives quick delivery.”
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